CHÂTEAU BAS

The Castéja family (also owners of Borie-Manoux) collaborated with O-I to realise the exacting design concept, which is the first to combine gold screen-printing and direct-to-glass digital printed embossing through O-I : EXPRESSIONS, O-I’s innovative technology which allows customers to create highly customised tactile prints.

Château Bas was built in 1442 on the remains of a Gallo-Roman settlement which dates back to 20BC, and an early Corinthian Temple – one of France’s most important and best-preserved historic monuments – is sited on the land. Reflecting this heritage, the package features a finely-detailed transparent printed embossing of the Temple and its iconic columns, creating an ultra-premium look and tactile feel. Gold lettering of the product’s name is screen-printed directly onto the package, symbolising the Provençal sun which ripens the grapes, and adding a touch of celebration.

Frédéric Castéja, CEO of Borie-Manoux, said: “The design of our new bottle has a very clear sense of belonging to the place where our wine is made, and our history. For consumers, they are not buying a brand, they are buying a castle, a history, a magnificent place. Our wine and its packaging are the guarantors of a place filled with magic, which was there before us, and will still be there when we have gone.” The new packages will be sold in multiple countries across Europe and Asia, and in the US.